October 29th, 2009 by admin

EVERY top fashion houses have their own way in the face of crisis. Armani Girgio do with presenting modest style extravagance, while Miuccia Prada chose the image of femme fatale for his second line, Miu Miu.

In his latest collection which was shown at Paris Fashion Week some time ago, Prada proves that creativity can deal with the recession that become the scourge of the designers and the fashion industry.

Prada sales strategy was necessary given the thumbs-up. Starting in early February and so far from Miu Miu collection to the exhibition closed in a mansion on the Avenue Foche, one of the most expensive real estate locations in Paris. Things that make many of his colleagues shook their heads against the Prada courage to act exclusively in a recession.

For Prada, courage is based on one thing, namely creativity. “Whatever you do, make sure it can make people look twice,” he said. The reason is what then makes a third-generation owner of the Prada fashion house presents Femme Fatale theme for Miu Miu.