September 19th, 2009 by admin

New York Fashion Week, Simple & Practical.

ONLY one implicit message from the collections of the designers at New York Fashion Week. Forget the recession, let’s go shopping. The designers chose to present the collection to taste to lure buyers market.

Yes, the designers had to try with every effort to attract consumer spending during the last few seasons due to the economic crisis that hit the world. In fact, the global recession that occurred last year was the worst record in the history of the American economy and the resulting slump in sales in various sectors, including fashion.

Therefore, fashion week became the only major campaign event where the designer put the “weapon” to seduce the main consumers and buyer international. Therefore, the New York Fashion Week for spring and summer of 2010 recently in celebration be hope for designers to increase sales volume.

It looks from the collection presented. Most designers seem to rule out idealism and prefer to present the appropriate collection of market appetite. Fashion trend was eventually shifted to fashion a practical, simple, and highly efficient. Something that will be continue to be used, even the seasons change.

“Actually, this trend was good considering the formulation of fashion week trend forward the sometimes confusing consumers. What we offer is a new trend for the season, six months ahead, so if consumers see what is reported in newspapers, magazines or websites, and direct go to the store, they will find what they seek, but a collection of the previous season, “explained President of the Council of Fashion Designers of America (CFDA) Diane Von Furstenberg.

“The recession makes the designers had to bring a timeless collection of time, which can actually be worn in different seasons and that’s what helped sales,” he continued.

In addition, the weakening economic level also affect the distribution system of fashion. Some retailers have to buy time delivery of goods because consumers are not ready, while on the other hand, there are consumers who just want new stuff.

“This condition makes the fashion industry so messed up lately. We are no longer able to predict the trend, as new collections come every time,” said one American buyer, as reported by Reuters.

The reason is also that made Von Furstenberg and Senior Vice President IMG Fashion organizer of New York Fashion Week, Fern Mallis, decided that the new delivery system for retailers.

“We have to evaluate the problems that occur throughout the year due to recession and suggests some new strategies, one of them sending a new collection of smaller amounts and more often,” Mallis said.

“That will make the market more challenging for retailers and consumer interest, because there are always new products,” he continued.

Black & Affordable

The challenge to present a collection that could attract the interest of the consumer spending answered the designers of New York by presenting a series of fashion dominated by black and a more affordable price.

“Now this is a very challenging time,” said designer Zac Posen.

“The level of decreased consumer spending due to recession and we have to make something that could restore their interest in the shop and it was black. Why? Because black never fails,” explained Posen, a widely used collection of this Hollywood celebrity.

Besides Posen, another designer who is also black forth as part of the sales strategy is the Marc Jacobs.
However, not only the color of the Jacobs strength, but also thought that the price will rapidly varied.

“We must try everything, which gives a price range more widely so that consumers can buy what they want,” he explained.